The HYpe

Marketing ideas and insights that deliver results

The A to Z's on AI for Marketers

Could artificial intelligence/AI be our undoing? It has been under development for decades, so why the sudden concern? Here's what marketers need to know.

By: Troy Alfke

Thought LeadershipStrategy

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How Retail has Changed--From Black Friday 2020 and Beyond

COVID-19 has changed the way we shop. While many of us were already buying online, many were also paying a visit to their local stores.

By: Troy Alfke

Thought LeadershipStrategy

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4 Reasons to Make SEO a Priority Right Now

"Open for business" means something different today. For every business across the country that reopens its doors, another remains closed. Or, is only operating online or via curbside pickup. To avoid the confusion, consumers are...

By: Taylor Belmer

Thought LeadershipStrategy

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HY Announces New Engagement With Catalyst

Hoffman York is now working with Catalyst Exhibits on several B2B initiatives.

By: Hoffman York

Agency NewsStrategy

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