The HYpe

Marketing ideas and insights that deliver results

Five Ways to Make AI Do Your Creative Bidding

Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.

By: Mike Roe

Thought LeadershipCreative

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Hoffman York Honored in PR Daily's Class of 2023 Content Marketing Awards Winners

PR Daily recognized Hoffman York as the Content Marketing Winner in the Purpose Driven Campaign category for its work on the Visit Montana Flood Campaign. In addition, HY received Honorable mentions for its work on Wahl Clipper's influencer program and the Benevolent Beards campaigns.

By: Emily Dold

Agency News

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Hoffman York Becomes One of the First ZDOS™-Certified Agencies in the Industry

Through Zartico, Hoffman York is equipped with the data literacy and ZDOS™ skills we need to best support our clients in strategic decision-making, campaign planning and turning insights into action. That's why HY became one of the first ZDOS™-certified agencies in the industry.

By: Emily Dold

Agency News

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Hoffman York is a 2023 HSMAI Adrian Award Winner

Hoffman York was honored for its excellence in travel marketing as a 2023 HSMAI Adrian Award Winner.

By: Emily Dold

Agency News

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Hoffman York wins multiple awards in Communication Arts Magazine's Annual Advertising Competition

Since 1959, Communication Arts Magazine has published the best in visual communications from around the world.

By: Emily Dold

Agency News

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Emily Dold Named Member of TEMPO Milwaukee

Congratulations to Vice President and Executive Media Director Emily Dold, on being named a member of TEMPO Milwaukee.

By: Hoffman York

Agency News

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