Marketing ideas and insights that deliver results
It seems like only yesterday when Gen Z was toddlers. But they are growing up and now the second-largest generation, commanding $360 billion in buying power. So yes, now would be a good time to pay attention to them—if you haven’t already. What do you need to know? To truly understand this generation, we surveyed more than 1,300 Gen Zers, aka Zoomers, to tell us their likes, dislikes and views on life.
Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.Read Article
PR Daily recognized Hoffman York as the Content Marketing Winner in the Purpose Driven Campaign category for its work on the Visit Montana Flood Campaign. In addition, HY received Honorable mentions for its work on Wahl Clipper's influencer program and the Benevolent Beards campaigns.Read Article
Through Zartico, Hoffman York is equipped with the data literacy and ZDOS™ skills we need to best support our clients in strategic decision-making, campaign planning and turning insights into action. That's why HY became one of the first ZDOS™-certified agencies in the industry.Read Article
Hoffman York was honored for its excellence in travel marketing as a 2023 HSMAI Adrian Award Winner.Read Article
Since 1959, Communication Arts Magazine has published the best in visual communications from around the world.Read Article