Marketing ideas and insights that deliver results
Goodbye DIY, Younger Generations Want it Done for Them
As the saying goes, “if at first you don’t succeed, pay someone to do it for you.” Okay, that’s not exactly how it goes, but it’s what younger consumers want.
Hoffman York Joins Gallery Night MKE to Spotlight Local Artist
Hoffman York welcomed artist and designer, Jordan Guth, for Gallery Night MKE. He debuted his first clothing collection, "01: Of the North," a tribute to his time living, working and developing his label right here in Milwaukee.
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Hoffman York Wins Award of Excellence for Shingle Mail Campaign Supporting Twin Cities Shelter
Communication Arts Award of Excellence is one of the most-coveted awards in the industry, showcasing excellence in visual communication. Hoffman York won an Award of Excellence in Public Service for their Twin Cities Shingle Mail campaign.
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Gen Z's Love-Hate Relationship with Social Media
Social media is a place of connection, escape and yes, a source of frustration for a generation coming into its own. The negative news we all see is hitting social feeds fast and furious. And while this is contributing to negative feelings about the world and their future, the good news is Gen Z wants to hear from brands that get them and have something to offer.
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AdAge Names AMIN a Top 10 Independent Advertising Network
For over four decades, Hoffman York has been part of AMIN's globally acclaimed network of agencies. The AMIN network allows collaboration with agencies worldwide, driving creative and strategic results on a global scale.
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3 Things the Olympics Taught Us on How to Engage a Younger Audience
Like so many great Olympic stories, ours begins with an underdog: live TV viewing.
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The Future of Shopping, According to Gen Z
Ah yes, the convenience of digital shopping. No jumping in your car and braving the crowds, just click, buy and enjoy. Goodbye brick-and-mortar stores, right? Not if Gen Z has anything to say about it.
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