The HYpe

Marketing ideas and insights that deliver results

The Future of Shopping, According to Gen Z

Ah yes, the convenience of digital shopping. No jumping in your car and braving the crowds, just click, buy and enjoy. Goodbye brick-and-mortar stores, right? Not if Gen Z has anything to say about it.

By: Troy Alfke

Thought Leadership

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Hoffman York Takes Home 13 Paragon Awards

Hoffman York secured 13 honors at the annual PRSA Southeastern Wisconsin Paragon Awards for their exceptional work in public relations, social media, and influencer marketing.

By: Hoffman York

Agency News

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For Gen Z, Business is Personal

Business is anything but usual today, especially for brands and retailers trying to appeal to Gen Z.

By: Patrick Kopischkie

Thought Leadership

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Hoffman York Wins Merit at the 2024 One Show

With more than 50 years of crowning the very best in advertising and design, The One Show is one of the most respected shows for creativity in the world. Hoffman York's submission, work for the Frank Mots International Kite Festival, won merit in two categories - Design/Posters/Series & Design/Craft/Illustration.

By: Hoffman York

Agency News

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A New Augmented Reality Project Restores the Third Ward's Historic 'Ghost' Signs

Read the latest coverage from Milwaukee Magazine.

By: Hoffman York

Agency News

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