The HYpe

Marketing ideas and insights that deliver results

Hoffman York Welcomes New Executive Creative Director

Mike Roe joins Hoffman York team as new Executive Creative Director and aims to expand creative portfolio.

By: Hoffman York

Agency News

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Why Marketers Need to Make Educational Content a Priority

Educational content is one of the best ways marketers can ensure success for their brand especially when it comes down to these 4 reasons.

By: Robyn Nowak

Thought Leadership

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8 Keys to Develop an Integrated Marketing Campaign

To break through all the marketing clutter, brands need a strategy that goes far beyond just a consistent look, they need an integrated marketing campaign.

By: Patrick Kopischkie

Thought Leadership

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5 Influencer Marketing Best Practices to Know

If your brand is adding influencer marketing into the mix or have tried it with limited success, here's what you need to know to reach your brand goals within the evolving industry.

By: Maureen Fernstrum

Thought Leadership

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Why Destination Marketers Must Focus On Sustainable Tourism

Whether your destination was deemed desirable by visitors during the pandemic, declared off-limits by policy makers or fell somewhere in between, many marketers used this past year to shift gears from destination marketing to destination management.

By: Addie Palin

Thought Leadership

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Agency Collab Supports Hands-on Learning

Hoffman York collaborates with the Oshkosh Area School District to design a first of its kind food truck - Brewing Futures mobile café provides hands-on learning for students of all abilities.

By: Hoffman York

Agency News

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