the immune system is complex, imagination helps.

Standard Process®, whole-food-based nutritional supplement manufacturer, needed help launching its new SP Children’s Immune product. The goal: create awareness among its target audience of health-focused parents and moms to generate conversions in key selling seasons. The challenge: immune health is complex, educating parents and kids about supplement benefits would take imagination and creativity.

All most people know about the immune system is that it must work.

HY designed and executed an integrated campaign that leveraged PR, social, influencers, creative, and paid media.. This campaign was the first direct-to-consumer product push for Standard Process®. Sales were so great that we had to pause media in Q1 to recoup inventory. It was established as a top performer and continued to receive consistent product support every year.