because it’s never just about the build.
challenge
Catalyst Construction is growing quickly.
But its website was difficult to manage, and did not reflect its unique purpose, culture and working style that makes it unique from competitors. HY was tasked with fully redesigning the site on a user-friendly content management system (CMS), with informed UX, and a voice and look that accurately represents the Catalyst personality.
human truth
Purpose-driven construction projects are never just about the build.
Big idea: we build projects with soul.
approach
HY recognized early this project was personal to Catalyst. Our research and collaborative workshops confirmed Catalyst’s strength lay in its people. We presented three distinct concepts that prioritized high-quality photography and approachable UX.
The result? A user-friendly CMS and a visual language so impactful it became the blueprint for Catalyst’s entire brand identity.
highpoint
- A website built around people, purpose, and projects with soul, creating an intuitive experience that brings Catalyst’s culture to life.
highpoint
- Designed mobilefirst for teams always on the move, the site delivers clarity, speed, and usability on every screen.
highpoint
- In an industry where this kind of messaging is rare, Catalyst’s voice stands apart through confident, humancentered storytelling.
highpoint
- A blog created to share the why behind the work by telling thoughtful stories that go beyond the build.
highpoint
- Strategic social support carries the Catalyst story further, extending the brand’s purpose well beyond the website.
results
- + 13% Average engagement time (organic)
- +24% Increase in scroll activity
- +13% Growth in new user acquisition
“I love seeing the web traffic reports because it confirms that not only does our site look beautiful, but it also WORKS!” - Natalie Jones, Director of Sales and Marketing at Catalyst Construction
