Article Image - Wisconsin Lottery Gets Thoughtful For The Holidays

Wisconsin Lottery Gets Thoughtful For The Holidays

By: Hoffman York
November 2019
2 min

The holidays can be a stressful time, especially when trying to find the perfect gift for your special someone. HY worked with the Wisconsin Lottery to show how to ease the anxiety of holiday shopping with a gift that keeps on giving, like holiday scratch games from the Wisconsin Lottery.


The campaign, “So Thoughtful,” began on Nov. 2 with 30-second and 15-second TV spots airing statewide throughout the month of November. The ad shows the gift exchange between a young couple. While the husband is explaining why he bought a cashmere goat – because one of his gifts is a knit hat he made with the wool from their new pet – the woman is showing her delight in the other gift he also gave her – a Countdown to Winnings Scratch Ticket, a gift that could turn into much more.


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