WHAT WE DO
Remember full-service ad agencies? You know, places where Creative, Account Management, Social Media, Brand Strategy, Digital, Earned, CIX and Paid Media all live together under one roof? Despite what you may have heard, this model is alive and well – and dare we say is thriving at HY. Whether you provide a service that needs attention, excel in selling brand experiences or make products that are found around the house, we have the expertise and know-how to get you noticed.
It's our job to make sure your audience is engaged through a meaningful connection, be it directly or via the media and influencers. Using the latest analytical tools and targeting software, we make sure you get noticed. And remembered.
- Strategy and development
- Buying and execution
- Search engine marketing
You won’t find trendy eyeglasses or snobby attitudes here — just a passion for unique ideas and integrated thinking. With input from the neighboring social, digital, and media teams, our creative folks bring the clients’ needs to life.
- Design work
- Brand identities
- Package designs
- Broadcast concepts
- Online ideas
- Print ads
- Direct and data-based marketing
It's difficult to navigate the high seas without a steadfast crew at the helm. Our Account Management team helps guide the way and ensure that everything from the smallest project to the largest fully integrated campaign arrives on-time and on-budget, whether it's digital, paid, earned or owned media.
- Strategic guidance and support
- Brand protection
- Analysis of competitive landscape
- Communications planning
Brands can entertain, bring us to tears, or leave people clutching their arm rests in anticipation. In our content studio, our team of expert writers and designers turn events into episodes, journeys into tales and good advice into must-read (or watch) materials.
- Blogs & vlogs
- Video & photography
- Infographics & listicles
- E-books & whitepapers
- E-newsletters & email marketing
The world is on social media. We understand the power of social and turning awareness into action. We live for discovering new techniques and technologies – and to do whatever it takes to generate buzz across platforms like Facebook, Instagram, Snapchat, Twitter, LinkedIn and Pinterest. Our services include:
- Content strategy
- Content & Community Management
- Social creative
- Influencer partnerships
A brand is more than a logo or a slogan. Brands live in the heart. But first, we try to uncover the truth, whether it’s through a brand audit, a competitive review, industry trends, and/or through research that reveals an insight that will ensure your brand flourishes.
- Strategic planning
- Brand positioning
- Product innovation
- Brand audits
- Analytical insights
Our creative ideas demand attention and interaction. That's why we share strategic ideas across departments to make sure your messages get delivered to their chosen audiences through the best platform possible.
- Mobile and web development
- Interactive marketing
- UX strategy & research
- Video and content production
- Search engine optimization
These days, consumers interact with brands more than ever before. Our experienced Public and Media Relations team specializes in connecting messaging with strategy, and making sure your brand engages with targeted audiences in a meaningful and positive way.
- Media relations
- Promotions and partnerships
- Events and trade shows
The CIX (Consumer Insights and Experience) Group drives audience insights through research and behavioral science. It’s our job to translate and advocate for our consumers in order to empower collaboration cross-functionally. We are method agnostic when it comes to research, with the focus on gaining ongoing insights about our consumers.
- Strategic planning and brand positioning
- Brand audits, competitive analysis and market trends
- Quantitative and Qualitative research
- Customer segmentation and journey mapping
- Ongoing testing, listening and engaging with/addressing consumer needs