Marketing ideas and insights that deliver results
It seems like only yesterday when Gen Z was toddlers. But they are growing up and now the second-largest generation, commanding $360 billion in buying power. So yes, now would be a good time to pay attention to them—if you haven’t already. What do you need to know? To truly understand this generation, we surveyed more than 1,300 Gen Zers, aka Zoomers, to tell us their likes, dislikes and views on life.
Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.Read Article
This year's Super Bowl will be the first of its kind. The stands won't be packed with screaming fans, and for viewers at home, communal chip bowls and parties are likely off the table.Read Article
A friend of mine was checking out at the grocery store, when his five-year-old son begged him for a "Spunow" candy bar. Before he could reply, "No, you'll spoil your appetite," he looked closer...Read Article
Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad blindness is real. Attracting the eyes of today's ad-cluttered consumer isn't always easy.Read Article
The holidays can be a stressful time, especially when trying to find the perfect gift for your special someone. HY worked with the Wisconsin Lottery to show how to ease the anxiety of holiday shopping with a gift that keeps on giving.Read Article
Hoffman York was honored to have two campaigns for the Montana Department of Commerce's Office of Tourism and Business Development...Read Article