Hoffman York Introduces HY Brand Camp

November 24, 2025 by: Robyn Nowak

Attention Campers: Milwaukee Ad Agency Offers Unique and Free Experience for Businesses

-HY Brand Camp is where businesses come with a challenge and leave with fresh thinking-

Hoffman York (HY) is a full-service marketing agency located in Milwaukee’s Historic Third Ward. It’s not the typical locale for tent pitching and team building, but that’s exactly what’s happening there. You can see evidence of this unique set up, called HY Brand Camp, just by peeking into the agency’s windows off Water Street. What you won’t see — the free, no-strings-attached, expertise that’s helping businesses build their brand.

“Marketers today face increasing challenges to stay relevant despite shrinking budgets, greater competition, and uncertain economic conditions,” said Emily Dold, Hoffman York CEO. “They need ideas that will get them everywhere—to places where money alone never could, and in ways that matter most. They need ideas that outdo, outsmart and outperform with every dollar.”  

HY has firsthand experience with the impact great ideas can have on a business, so once a month the agency opens their doors and their minds – for free – to businesses of all sizes, including those who might not have access to traditional agency services. 

Three hours. Real ideas. No strings.

HY Brand Camp is a one-of-a-kind experience that offers real-time problem solving for real brand challenges. This is how it works:

  1. Businesses of all sizes – from bold entrepreneurs to seasoned brands that want original, expert thinking – are encouraged to reach out with a challenge; if it’s a fit, HY will get the tent ready (literally).
  2. Once a month a team of HY experts, or camp counselors, will host a business at a half-day working session in the agency’s Milwaukee office.
  3. Sessions are an opportunity to share marketing challenges and possibilities in a safe, thoughtful environment. Past camp collaborations have answered questions, including:
      •How do we get content in front of our audiences?
      •What are some low-budget ideas to boost seasonal traffic?
      •How do we establish a presence in a new market?
  4. Some businesses leave camp and share what they learned with their larger team, others leave camp and directly implement the ideas, and others don’t leave camp at all — they decide to work with HY as a client.

According to Dold, “This purpose-led initiative supports the growth of business in our community because we believe in investing in the people and businesses around us. It's an investment in our values—and it’s paying off in creativity and connections.”

Want in?

For more information about HY Brand Camp including past-camper testimonials, agency capabilities and an online inquiry form visit https://www.hoffmanyork.com/brand-camp or call (414) 289-9700.

About Hoffman York

Hoffman York is a full-service independent advertising and marketing communications agency located in Milwaukee’s Third Ward. The agency offers a full suite of award-winning services, including advertising, digital strategy and development, earned and social media, media planning and buying, analytics and more. Hoffman York changed its name to HY Connect in 2011 and then in June 2015 reclaimed it with the sale of its Chicago office to Myelin Communications. To learn more about Hoffman York visit hoffmanyork.com or follow them on LinkedIn, Facebook or Instagram.

Media Contact: Robyn Nowak, [email protected]

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