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Marketing ideas and insights that deliver results
The Future of Shopping, According to Gen Z
June 2024
Ah yes, the convenience of digital shopping. No jumping in your car and braving the crowds, just click, buy and enjoy. Goodbye brick-and-mortar stores, right? Not if Gen Z has anything to say about it.
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March 2024
Think You Know Gen Z? Think Again (Part 2)
This is part 2 of the key findings and takeaways from our research. Catch up on part 1, if you haven't already.
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February 2024
Think You Know Gen Z? Think Again
It seems like only yesterday when Gen Z was toddlers. But they are growing up and now the second-largest generation, commanding $360 billion in buying power. So yes, now would be a good time to pay attention to them--if you haven't already. What do you need to know? To truly understand this generation, we surveyed more than 1,300 Gen Zers, aka Zoomers, to tell us their likes, dislikes and views on life.
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