Yamaha Outboards XTO Offshore Campaign
Launching Yamaha’s Most Powerful Outboard Yet
The XTO Offshore boasted 425 horses. It was Yamaha’s most powerful outboard to date, able to propel larger boats, for bolder exploration offshore. For adventure seekers, our campaign conveyed an exciting expansion of exploration, with print, direct mail and digital banners weaving tales of the wilds offshore. The campaign also reeled in a few awards.