fire can warm you, but are there health and wellbeing benefits, too?
challenge
Electric fireplaces are the future but only 24% of people are interested in them. Our client Napoleon, a leader in electric fireplaces, had to change perceptions. We already know fire keeps you warm. But, we were curious... can it do more?
human truth
Fire can warm you, but are there health and wellbeing benefits, too?
Idea: the power of fire
approach
Yes! Fire does more than warm you—it aids health and wellbeing as proven by two leading universities. And so, we set Napoleon’s Power of Fire integrated campaign into motion.
highpoint
- We turned the results of the study into content for consumers and dealers to understand the true health benefits of electric fireplaces.
highpoint
- HGTV experts like Sabrina Soto rallied around the idea of adding fire to any space to enhance health and wellbeing.
highpoint
- Notable interior designers and architects added credibility to our Power of Fire message on social media, ensuring it reached the right people in the right places.
highpoint
- We fired up dealers with a two-page spread in trade pubs that promoted the mental and physical health benefits Napoleon electric fireplaces help deliver.
highpoint
- We engaged hearth dealers with valuable tools and insights they could use to tell the Power of Fire story.
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- Curious minds could learn more about the Power of Fire by visiting our custom landing page featuring facts, options, design tips and more.
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- We created fun icons for our campaign that quickly communicated how electric fireplaces improve different aspects of your health.
results
- 61% increase in consumer interest in electric fireplaces post-campaign
- 12% increase in cognitive function + significant reduction in stress levels