The HYpe

Marketing ideas and insights that deliver results

5 Things Brands Positively Need to Do When Marketing to Gen Z

Why it pays to think positive when marketing to Gen Z.

By: Matt Hogan

Thought LeadershipStrategy

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Five Ways to Make AI Do Your Creative Bidding

Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.

By: Mike Roe

Thought LeadershipCreative

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Bold Predictions on How AI will Change Marketing Forever

As marketers, there's a lot to think about with AI, from how we use it to its impact on jobs. Read about our 5 predictions for how AI will positively change the way we work forever.

By: Troy Alfke

Thought LeadershipStrategy

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The A to Z's on AI for Marketers

Could artificial intelligence/AI be our undoing? It has been under development for decades, so why the sudden concern? Here's what marketers need to know.

By: Troy Alfke

Thought LeadershipStrategy

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Should Threads Replace Twitter for Your Brand?

Threads has already made a huge splash in the industry, but is it worth investing your brand's potentially limited time and resources towards?

By: Jeffrey "JMatt" Matthias

Thought LeadershipDigital

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TV Gives Advertisers Reason to Cheer Again

TV is still the center of attention for marketers who want to watch their brand awareness grow; this article explores why it should be back in your media plan.

By: Kendell Lee

Thought LeadershipPaid Media

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