Marketing ideas and insights that deliver results
9 Shocking Predictions That Will Shake Up the Marketing World in 2025
Okay, we’re not talking doomsday predictions, but brace yourself because we’re on the verge of some major shifts happening in marketing that will make for a fun ride for years to come.
Rise of the conscious consumer: What brands need to do to win
Standing out in today's sea of sameness requires more than just providing a quality product or the lowest price. To rise above the fray and connect with today's conscious consumers, brands need to address the greater good.
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Goodbye DIY, Younger Generations Want it Done for Them
As the saying goes, "if at first you don't succeed, pay someone to do it for you." Okay, that's not exactly how it goes, but it's what younger consumers want.
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Gen Z's Love-Hate Relationship with Social Media
Social media is a place of connection, escape and yes, a source of frustration for a generation coming into its own. The negative news we all see is hitting social feeds fast and furious. And while this is contributing to negative feelings about the world and their future, the good news is Gen Z wants to hear from brands that get them and have something to offer.
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3 Things the Olympics Taught Us on How to Engage a Younger Audience
Like so many great Olympic stories, ours begins with an underdog: live TV viewing.
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The Future of Shopping, According to Gen Z
Ah yes, the convenience of digital shopping. No jumping in your car and braving the crowds, just click, buy and enjoy. Goodbye brick-and-mortar stores, right? Not if Gen Z has anything to say about it.
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For Gen Z, Business is Personal
Business is anything but usual today, especially for brands and retailers trying to appeal to Gen Z.
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