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Marketing ideas and insights that deliver results
The Future of Shopping, According to Gen Z
Ah yes, the convenience of digital shopping. No jumping in your car and braving the crowds, just click, buy and enjoy. Goodbye brick-and-mortar stores, right? Not if Gen Z has anything to say about it.
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For Gen Z, Business is Personal
Business is anything but usual today, especially for brands and retailers trying to appeal to Gen Z.
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Gen Z Loves To Travel, But is Your Destination Ready?
Gen Z is traveling more than any other generation. What's different about these new travelers, and what do destinations need to do to attract them?
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5 Things Brands Positively Need to Do When Marketing to Gen Z
Why it pays to think positive when marketing to Gen Z.
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Five Ways to Make AI Do Your Creative Bidding
Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.
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Bold Predictions on How AI will Change Marketing Forever
As marketers, there's a lot to think about with AI, from how we use it to its impact on jobs. Read about our 5 predictions for how AI will positively change the way we work forever.
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The A to Z's on AI for Marketers
Could artificial intelligence/AI be our undoing? It has been under development for decades, so why the sudden concern? Here's what marketers need to know.
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