The HYpe

Marketing ideas and insights that deliver results

The A to Z's on AI for Marketers

Could artificial intelligence/AI be our undoing? It has been under development for decades, so why the sudden concern? Here's what marketers need to know.

By: Troy Alfke

Thought LeadershipStrategy

Read Article

Should Threads Replace Twitter for Your Brand?

Threads has already made a huge splash in the industry, but is it worth investing your brand's potentially limited time and resources towards?

By: Jeffrey "JMatt" Matthias

Thought LeadershipDigital

Read Article

TV Gives Advertisers Reason to Cheer Again

TV is still the center of attention for marketers who want to watch their brand awareness grow; this article explores why it should be back in your media plan.

By: Kendell Lee

Thought LeadershipPaid Media

Read Article

How Destinations Can Win in New Era of Travel

As people began traveling after the pandemic, many popular destinations became over-crowded. Now, more travelers are seeking new and uncommon experiences. Here's what destination marketers need to keep in mind.

By: Nick Johnson

Thought Leadership

Read Article

Why Marketers Need to Make Educational Content a Priority

Educational content is one of the best ways marketers can ensure success for their brand especially when it comes down to these 4 reasons.

By: Robyn Nowak

Thought Leadership

Read Article

8 Keys to Develop an Integrated Marketing Campaign

To break through all the marketing clutter, brands need a strategy that goes far beyond just a consistent look, they need an integrated marketing campaign.

By: Patrick Kopischkie

Thought Leadership

Read Article
Say hello.